The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true—and most effective—voice no matter the workplace.
The business world has adopted the wrong definition of successful communication. For many years, being "on message" was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to create the impression of business savvy. But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, it's never been harder to communicate clearly and have your message stick.
Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their...
Description:
The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true—and most effective—voice no matter the workplace.
The business world has adopted the wrong definition of successful communication. For many years, being "on message" was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to create the impression of business savvy. But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, it's never been harder to communicate clearly and have your message stick.
Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their...