This highly-visual full-color guide covers everything taught on an MBA course, perfect for MBA students or anyone who wants to become a more effective manager. Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, with real-life case studies to show the theory in practice. Discover what drives good business and the key skills and principles which underpin the commercial world. Chapters include: • Accounting • Macroeconomics • Microeconomics • Data Analysis & Statistics • Organizations & Management • Marketing & Sales • Operations & Technology • Strategy • Startups and entrepreneurship This is the perfect guide to help you achieve a successful career in business management. ABOUT THE SERIES: Get the knowledge of...
Description:
This highly-visual full-color guide covers everything taught on an MBA course, perfect for MBA students or anyone who wants to become a more effective manager.
Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, with real-life case studies to show the theory in practice. Discover what drives good business and the key skills and principles which underpin the commercial world.
Chapters include:
• Accounting
• Macroeconomics
• Microeconomics
• Data Analysis & Statistics
• Organizations & Management
• Marketing & Sales
• Operations & Technology
• Strategy
• Startups and entrepreneurship
This is the perfect guide to help you achieve a successful career in business management.
ABOUT THE SERIES: Get the knowledge of...